It is better to earn back links from other websites than to buy back links

Another important fact that must be realized by all webmasters is that, building a quality chain of back links consumes a lot of time. If a webmaster develops a website with around 5000 back links over a period of 5-6 days, then, the search engine scrutinizes the website more cautiously. Search engines want websites to have a level playing field, and look for natural links built slowly and steadily over time. The most widely used technique to increase the ranking of a website is to buy backlinks. Lot of webmasters buy back links from companies and host it in their websites, so that the search engine recognizes these back links and increases the site’s ranking. But reputed search engines give more preference to back links that are through external websites. When an external website is pleased with your work, he provides you with a back link. Such back links are considered more valuable.